How Video Production Boosts Local Businesses in Suffolk
- Emran Uddin
- 11 hours ago
- 7 min read
Implementing video production for your business in Suffolk can be extremely impactful as its one of the most powerful form of storytelling, making your audience stop their scrolling. Whether it’s short or long-form content, video production has the best return on investment (ROI) of any type of marketing.
Research shows that consumers want to see more videos from businesses with over 80% being convinced to buy a product or service after watching a video. Your social media strategy isn’t complete without high-quality videos curated for your target demographic and their buying behaviour.
At CapturedIt Media, we help Suffolk-based organisations tell their story through compelling videos, boosting their visibility, credibility, and impact. In today’s post, well be exploring the benefits of video production for local businesses in Suffolk.
What is Video Production?
Video marketing is a targeted growth strategy that leverages engaging videos to promote products or services, while boosting brand visibility. While articles, newsletters, and mailers have their place in your marketing strategy, video can convey your message in a dynamic way that feels more personal to your audience. Successful video marketing can significantly help you to connect with your desired target audiences which can help you to promote local change or to aquire customers for your business in Suffolk
Local businesses in Suffolk often underestimate the versatility of video marketing. You can incorporate it into every part of your digital presence, from your website to your Facebook page and email campaigns. Whether you’re a start-up or a family business looking to scale, video marketing is the key to unlocking your potential with a high ROI that improves customer engagement and retention.
What Are The Different Types of Video Production for Businesses?
Video isn’t just direct-to-camera content. We work with local businesses in Suffolk to create authentic content that tells their brand story and gives value to users. Here are a few examples of the types of videos we can make for your business:
Testimonial Videos: Share your company’s success with real-world examples, from completed projects to having previous customers share their experience with your business.
Boost your brand’s credibility and transparency with product demos that educate your audience on how to use your product.
How-to- videos
Bite-size or long-form content that’s ideal for building authority in your industry and driving long-term traffic from alternative search engines, like TikTok and YouTube.
Event videos
Go behind the scenes at your business and document an event you’ve hosted or attended, whether it’s a conference, product launch, or celebration.
Interviews
Ideal for growing your personal brand and establishing credibility for your business with industry insights, putting a human face to your company.
Campaign films are great ways to promote your businesses mission, achievements and values which can help you to build credibility for your business throughout Suffolk.
360-degree virtual tours are an excellent tool for businesses that need to showcase interior spaces as part of their marketing strategy. They are especially beneficial for industries such as real estate, private education, and hospitality. This type of video production gives customers an immersive, first-hand look at a realistic 3D version of your space, helping them better understand and connect with what you offer.
Drone Videography
Drone videography is an effective way to capture and showcase the visual appeal of your offering. Industries such as real estate, construction, sports, environmental services, and infrastructure greatly benefit from this form of marketing, as it provides dynamic, high-impact visuals that highlight scale, setting, and unique perspectives
The Benefits of Investing in Video Production In Suffolk
How do you communicate with your clients and customers? You might send out a monthly newsletter or share behind-the-scenes content on Instagram, but you’re likely overlooking the most impactful type of media: video marketing.
There isn’t a one-size-fits-all approach to video production, but most content falls into three categories: videos to engage, educate, and entertain. Your business can’t afford to ignore video marketing.
Over 90% of people watch videos to learn about a product or service before buying with 87% convinced to buy after watching a video. Unsurprisingly, the same research found that 99% of marketers and businesses say it has improved customer
understanding of their product or service. We’re exploring some of the key benefits to show you the ROI you can expect from investing in video production.
Engage and Inform Customers
As a business, your goal is to stop the scroll by making users engage with your content. Video is the most impactful media format with one test finding that Facebook video ads can generate 480% more clicks than image ads. If you’re a small business on a budget, video delivers a better ROI due to reducing pay-per-click (PPC) costs for lead generation.
Video is also the best format for providing information to your customers. Our brains process information from images and videos significantly faster than text, making us more likely to engage with it. Your most important content, from product demos to testimonials, needs to be shared in video format.
Our brains are also more likely to remember videos than text, leaving a lasting impression on your target audience. High-quality videos that tell the story of your business will resonate with your audience, expanding your reach and driving your brand’s visibility.
Enhance Brand Identity
Your brand identity is crucial for your growth. Even local markets like Suffolk can be highly competitive with videos showcasing your business and differentiating it from the competition. We helped family-run Marshall Gas, one of Suffolk’s leading gas engineering companies, to showcase its credibility and service quality with our bespoke video production service which helped them to increase their brands identity and awareness.
If you’re offering a service in Suffolk, investing in professional video production will enhance your brand identity and credibility. Showcasing your services can showcase your unique selling point (USP) and give potential customers insight into what they can expect from your business.
Build Customer Trust
Trust has never been more important for small businesses, especially online. With scams becoming increasingly sophisticated and the growth of AI-generated video, your business needs a human face and story to build customer trust. Video creates a human connection, transforming your business from just another website to a company with employees, legitimate services, or high-quality products.
You can use promotional video for storytelling, taking users behind the scenes of your business, sharing your mission statement and what makes your company tick. At Captured It Media, we offer video marketing for councils, small businesses, and scaling companies to give them an authentic online presence. Building trust is crucial to nurturing a returning customer base and driving sales growth.
Improve Online Visibility and SEO
While paid ads are important for growth, driving organic traffic is the best way to grow your business in Suffolk long-term. Video is your best tool for improving online
visibility and driving search engine optimisation (SEO). Forbes reports that companies using video content boost their website traffic by over 40%, compared to websites without videos.
It doesn’t just drive traffic to your website. Video makes users spend more time on your website, further engaging with your content, and making it more likely for them to purchase your product or request a quote.
One of the biggest mistakes local businesses in Suffolk make is to think SEO only applies to Google. Gone are the days of traditional search engines. Online user behaviour is changing with YouTube and TikTok becoming the new search engine, especially for younger demographics.
Add Value to the User Experience
Not everyone wants to sit down and read a newsletter or your services page. Video is more impactful as it’s easy for users to digest, especially when formatted correctly with high-quality visuals and subtitles. Educational videos, including product demos, explainers, and tutorials, give extra value to your audience.
Video bridges the gap between you and your target customer, inviting them into your business for a user experience that feels personal to them. Over 80% of businesses are using video marketing with almost 90% of marketers seeing a positive ROI from video content.
2025 is the year to invest in video production to give your business the strongest online presence in the local Suffolk market. We’ll help you enhance your brand identity with videos curated for your business, from testimonials to drone footage and virtual tours.
What Results to Expect from Video Marketing
Small screens can have the biggest impact on your business success. We all spend hours on our phones, from catching up on social media to scrolling endlessly in the evening. You can put your product or service in front of your target customer with high-quality, targeted video production.
Determining the exact ROI that you can expect from video marketing is difficult. Every industry is different, but video production will always have a positive impact on your brand identity, credibility, traffic, and engagement.
Here’s a taste of the results you can expect:
Video gives you crucial insights into user behaviour, from watch time to likes and engagement. It typically leads to longer on-page time from users, helping you better understand your target demographic.
Research by HubSpot found that most users prefer video over any other type of content from businesses. If you believe that “the customers always right”, then it’s time to upgrade your video marketing.
The benefit of video production is its versatility. You can edit the same content
to work on multiple platforms, including TikTok. Over 60% of TikTok users discover new companies and brands through the platform with almost 50% immediately making a purchase.
Results Achieved by Our Customers
Marshall Gas
Marshall Gas who are one of the leading gas engineering companies in Suffolk found that their brand was viewed as more trustworthy and credible in the eyes of homeowners throughout Suffolk, which helped them to aquire more customers and referrals.
Green Suffolk
The purpose of creating a campaign film for Green Suffolk was to inspire homeowners and business owners across Suffolk to adopt environmentally friendly behaviors, such as reducing vehicle use, installing renewable energy sources, and minimizing waste.
Fresh 4Cs
Fresh 4Cs was an environmental initiative supported by several European countries, including the Netherlands, Belgium, and the UK. The project aimed to reduce water waste and promote the health of coastal wildlife. Our campaign film for Fresh 4Cs focused on encouraging water conservation in Suffolk. To achieve this, we conducted interviews with key project members and local organizations such as farmers and wildlife experts who are dedicated to protecting Suffolk’s natural environment. Their insights helped connect with local homeowners and inspired them to take meaningful action to reduce water waste.
Scale Your Suffolk-Based Business with High-Quality Video Production
2025 is the year to get serious about your video marketing. With changes to online search engines and the continued growth of video, now is the time to invest in video production to grow your business by engaging with customers throughout Suffolk.
Are you ready to take the next steps to grow your business? We’re proud to be one of the leading video production companies in Suffolk, helping clients throughout the county to unlock their business potential with visual storytelling that drives financial results.
Feel free to learn more about our video production services in Suffolk or request your free quote today to learn how we can help you grow your business.
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