15 Video Marketing Statistics Every Business In Suffolk Needs to Know in 2025

Drone Videography

In recent years video marketing has become a cornerstone of successful marketing strategies which have led to many businesses acquiring many customers and increasing profitability.

For Suffolk-based businesses, leveraging video content isn't just an option, it's a necessity. Statistics reveal compelling reasons why video should be at the heart of your marketing efforts. From increased brand awareness to higher conversion rates, the impact of video is undeniable. Imagine your business standing out in Suffolk's competitive markets and attracting more customers while building stronger connections with your audience all through the power of video.

In this article our Director Emran has detailed 15 video marketing statistics and learn how implementing video can transform your business in 2025.

1. Video Content Is Crucial For Businesses In Suffolk

A significant 92% of marketers in the UK consider video an integral part of their marketing strategy. This underscores its effectiveness in engaging audiences and delivering key messages. Businesses in Suffolk that therefore fail to incorporate video marketing into their wider marketing strategy could be losing out on acquiring potential clients due to both failing to incorporate the content type as well as losing out to competitors who do invest in video marketing.

2. Explainer Videos Drive Consumer Understanding

96% of consumers have watched an explainer video to better understand a product or service, highlighting the importance of clear and informative video content. Businesses that sell products in Suffolk could capitalise on this opportunity by investing in video production to create explainer videos for retail products, educational facilities and other types of businesses that require more understanding before making a purchase.

Marshall Gas

3. Video Content Influences Purchasing Decisions

89% of people say watching a video has convinced them to buy a product or service, demonstrating the persuasive power of video in the decision-making process. For businesses that sell a product or a service that requires educating their audiences in order to drive sales, investing in explainer videos could be the way forward for you.

4. Mobile Devices Dominate Video Consumption

75% of all online video views come from mobile devices which means that there is a large opportunity for businesses in Suffolk to create video content for audiences who predominantly use mobile devices in order to consume content.

4. Messaging That Aligns with Brand and Community Goals

Your video should speak your values and connect with your audience’s needs. Strong messaging enhances brand awareness through video while supporting wider community engagement goals. For Marshall gas we understood that they wanted their message to include being a local family based business in Suffolk that were seen as trustworthy and transparent.

5. Video Enhances Brand Recall

Brand recall from video is 85% higher than text, indicating that video content is more memorable and impactful for audiences. This statistic shows that investing in video content is more impactful than regular written content for many businesses which could also lead to a higher return on investment

6. Video Marketing Boosts Qualified Leads

On average video marketing can increase qualified lead generation by 66%, making it a powerful tool for lead generation and business growth. Many businesses waste their marketing budgets each year on marketing strategies that don't result in sales for their business which presents a great opportunity for businesses to invest in video marketing in order for them to acquire more customers.

7. Short-Form Video Content is Highly Effective

Short-form videos, particularly those under 30 seconds, are the most engaging on platforms like TikTok, with users more likely to watch and interact with brief content. For B2C businesses that serve younger generations, investing in short-form video content could be a great way to acquire more long-term customers.

8. Video Marketing Improves Other Marketing

Including video marketing within other types of marketing such as in email marketing, SEO and social media advertising can help to boost their engagement which can subsequently help to drive conversions. Including a video in an email thumbnail can boost engagement by up to 41% which demonstrates the effectiveness that video has in improving engagement within other marketing platforms.

9. Video Content Drives More Website Conversions

Video marketing can reportedly increase landing page conversion rates on landing pages by up to 80%. Testimonial videos can significantly help to achieve this as they are more transactional in nature which can subsequently help potential customers to understand how your product or service helped someone who is in their shoes which can increase the chances that they convert and become a customer.

10. Video Increases Website Dwell Time

87% of video marketers say that video marketing has increased dwell time on their website which means that video content keeps visitors engaged for longer periods of time. The higher the dwell time, the higher your SEO performance will be due to Google viewing your website as more trustworthy. In some situations having more dwell time can mean that you have increased odds in converting website viewers into paying customers.

11. Video Marketing Reduces Support Queries

53% of video marketers say that video marketing has helped them reduce support queries which proves its value as a powerful tool for customer education and self-service. By creating clear, informative videos that answer common questions or demonstrate how to use a product or service, businesses can give customers the knowledge they need upfront without the need to contact support teams. This not only improves the overall customer experience by providing instant solutions but it also frees up valuable time for staff to focus on more complex or high-priority tasks.

12. Video Content Drives Social Sharing

51% of people are more likely to share video with their friends than any other type of content, making video the most 'shareable' type of online content. This statistic therefore shows that businesses in Suffolk that want to appeal to communities in Suffolk should invest in social media content. 

From our experience we believe that the types of businesses that could benefit from social media video marketing can include hospitality, sports organisations and service businesses throughout the county.

13. Video Marketing Improves Brand Awareness

95% of video marketers report that video marketing has helped increase brand awareness, highlighting its power as a tool for building recognition and trust. By creating engaging visual content, businesses can communicate their brand story more effectively while showcasing their products or services in action which leaves a lasting impression on their audience. This widespread adoption demonstrates that video is no longer optional for companies looking to strengthen their presence especially for local businesses and council organisations in Suffolk, where standing out in a competitive market is critical. 

With the right strategy, video can turn casual viewers into loyal customers, amplify your messaging across social media and websites, and drive long-term growth by consistently reinforcing your brand identity.

14. Video Content Facilitates Product Discovery

70% of TikTok users report that the platform helps them to discover new products and brands through video content, underscoring the significant role video plays in modern product and service discovery. Short and engaging videos allow brands to showcase their offerings in creative and memorable ways which leads to capturing the attention of potential customers in ways that static images or text often cannot. For businesses, especially local companies in Suffolk, this means that investing in video content can directly influence how potential customers find and interact with their products or services. 

By demonstrating features, sharing customer testimonials, or presenting quick tutorials, videos can turn casual viewers into interested prospects, ultimately boosting brand visibility and driving higher engagement. In competitive markets harnessing video for product discovery is no longer just an option, it is an essential part of a digital marketing strategy that connects businesses with audiences in a dynamic, interactive way.

15. Improved Customer Trust

65% of YouTube users report an increase in brand trust after watching an animated explainer video which shows the powerful role that video plays in building credibility and authenticity with their target audiences. Explainer videos simplify complex products or services, making them easy to understand while also positioning the brand as transparent and customer-focused. Unlike lengthy text descriptions, animated videos can capture attention quickly, communicate key benefits effectively, and leave viewers with a clear impression of the brand’s value. 

Our clients Marshal Gas found that more homeowners throughout Suffolk trusted them more than they had previously due to seeing their customer interaction video which included the owner of the business going to see a potential customer, assessing his needs and presenting him with a quote.

For local businesses in Suffolk, this type of content is especially valuable because trust is a deciding factor for customers when choosing between competing services. By using engaging visuals, clear storytelling, and a professional tone, animated explainer videos can remove doubts, reduce skepticism, and make potential clients feel more confident in taking the next step, whether that’s making a purchase, booking a consultation or reaching out for more information.

In an era where trust is as important as visibility, explainer videos can act as a bridge between awareness and meaningful customer relationships.

Our Conclusion - Get Started Now!

At Capturedit Media we strongly believe that video marketing is no longer just a useful marketing tool for businesses in Suffolk, we believe that its essential. Request your free assessment today to understand how we can help you!