How we helped Marshall Gas To Show Trust And Credibility
The purpose of this case study is to showcase how we helped one of Suffolk's leading gas engineers to showcase their professionalism and credibility through our bespoke video production service.
What Were Marshall Gas's Needs?
Marshall Gas approached us with the goal of building trust and showcasing their professionalism, reliability, and friendly service to both potential and existing customers throughout Suffolk. As experienced gas engineers and plumbers, much of their work takes place inside customers’ homes which are environments where trust, transparency, and clear communication are essential. While they were eager to leverage video to grow their brand, they lacked the internal resources to manage the full production process.
Our Recommendations
Following our initial consultation, we gained a clear understanding of Marshall Gas’s challenges and desired outcomes. We recommended producing a video that showcased their engineers in action which was designed to highlight their transparent, trustworthy service and help build credibility with homeowners across Suffolk by visually demonstrating the professionalism and care they bring to every job. The video concept involved capturing a real-life scenario of an engineer entering a home, assessing a boiler, and then providing a quote. Once Marshall Gas accepted the proposed idea, we scheduled a date for filming.
Filming And Final Delivery
On the day of filming, we visited the home of a Suffolk-based customer of Marshall Gas to bring the planned video concept to life. Before shooting began, we provided clear guidance to both the Marshall Gas team members featured in the video and the homeowner which included outlining the best practices to ensure a smooth filming process. This was to support our goal of creating a natural, authentic environment while capturing footage that would maximise the video’s impact and effectiveness in building trust with future customers. After the filming had been completed, we edited the film to maximise its impact before presenting it to the team at Marshall Gas.
How Our Custom Video Is Empowering Marshall Gas’s Brand
Increased Trust and Credibility
The video helped reinforce Marshall Gas’s reputation as a trustworthy, community-focused local company in Suffolk. By showcasing a real customer interaction, the content made their services feel accessible and relatable—strengthening their connection with both existing and potential clients, increasing brand awareness, and building deeper trust with their target audience throughout the region.
Increased Engagement
After publishing the video, Marshall Gas experienced a noticeable boost in engagement across their digital channels. The video not only captured attention but also helped to humanise the brand, allowing prospective customers to see the professionalism, transparency, and friendly service that define their work and commitment to high-quality customer service.
More Leads
As a result of the video, the business saw an increase in enquiries and positive feedback from local homeowners who felt more confident in reaching out. The engaging content played a direct role in encouraging potential customers to take action.
How We Work
Initial Enquiry
After you initially enqiuire, one of our knowledgeable filmmakers will ask you to fill out a form so they can determine your suitibility for a campaign film.
Discovery Call
A discovery call will allow our experts to fully understand you and what you are looking to gain from a campaign film. Once this is achieved, we will recommend you with the best solution. If the mutual decision is to proceed with creating a campaign film then a film date will be set.
Time to Film!
When the big day comes for filming, our crew will arrive at your location and go over the specifics of the film, including who needs to take part, the locations of filming, and any other relevant details. After this the filming will commence!
Final Delivery
Once the campaign film has been created, edited and finalised, we will deliver it to you so that you can share it with the public and start the process of seeking the rewards of your campaign film!
Our Services
Strategise Execute Deliver
Our mission is to produce visual content that resonates with viewers, regardless of genre, scale or platform. From creating the overall strategy to organising and executing the shoot to managing the multifaceted post-production process, we ensure our clients’ projects are seamless from start to finish. Whether you’re starting with a vague idea or a fully fleshed-out concept, Capturedit Media can bring your vision to life. If you have an upcoming project, get in touch today and let's get rolling!
