For over 5 years we have been helping businesses throughout Suffolk acquire more customers in order to support their goals on achieving long term financial security as well as being able to make a positive difference in the community. Throughout our time we have noticed many benefits that our bespoke service has had on our great customers which is why we have written this article displaying 9 reasons why businesses in the region should invest in social media management.
1.Acquire More Customers In Your Desired Locations
With around 776,000Â people living in Suffolk, most of which live in and around the main towns and cities, are frequently reliant on local businesses. Social media can be an excellent way to target your dream customers who live in specific areas and have specific sociographics and demographics. Regardless of weather your business is located in Ipswich, Lowestoft, Bury St Edmunds or Southwold, most areas have residents who are much in need of your product or service offering but are most likely to be unaware of your offerings which means that they can not become a loyal customer. Targeting people in specific locations allows your business to acquire customers who you know need your service but you were previously unable to reach.

2.Get More High Quality Customers
As social media managers we take the time to fully understand your client base and of which are your best customers. From this we carry out full in depth research to analyse their pain points, areas that you can most provide value and their communication styles which allows us to create a content and social media strategy to best connect with your desired customers before tailoring the strategy to influence them into converting and becoming a customer of your business.Â
Identifying your best customers can include statistics on who spends the most money, who you enjoy working with the most and which customers are the most likely to be the most long lasting.
3.Showcase Your Great Work
Many small business produce high quality products and services however t
hey often fail to showcase their great work on their social media platforms which prevents potential customers from acknowledging their excellent work. Allowing a social media manager to showcase your excellent work while implementing tailored storytelling can significantly help you convert prospects into paying customers when they review your social media profiles.

4.Local Expertise
Hiring a social media manager in Suffolk who has deep local knowledge can tailor your content and social media strategy to include local areas, landmarks and the history of the county which can often support resonating with your target audiences and subsequently increase the chances that they become paying clients.
5.Harness The Power Of Video
In recent time video content has become more popular than ever before. Statistics state that 72%Â of customers from businesses prefer to learn about a businesses products or services through video content and video content can increase the volume of qualified leads by up to 66%. Social media videos are also shared 1200% more than static image and text posts. These statistics indicate that businesses are hugely missing out if they are not utilising Video content as part of their social media marketing strategies.Â
Why Hire A Social Media Manager To Capture, Edit And Manage Your Video Content?
Capturing video content can be a challenging task as there are many technical elements that must be considered when capturing video content such as the positioning of the camera, angles, lighting and background features. Editing the footage in order to create a compelling social media post is challenging as the videos must be short and snappy while containing clear and concise storytelling an messaging.Â
Our team of expert videographers have over 1- years of experience of video production which involves capturing, editing and managing video content for many businesses throughout Suffolk within all different industries with a large variation of needs and requirements
6.Perform More Worthwhile Tasks
In the instance that you are relatively good at managing your businesses social media an content creation tasks, it is highly likely that you are loosing out on carrying out tasks that best drive your business forward while supporting your goals of achieving long term financial security. Hiring a social media manager will allow you to spend your valuable time on performing tasks which best drive your business forward such as working on customer service, other areas of marketing and business development, ultimately increasing the rate and volume of which you acquire customers.
7.Social Media Management Is A Complex Process
2 key tasks within the process of social media management that must be undertaken is that of conducting analytical research and performance tracking. Both functions are extremely analytical and failure to complete these tasks properly will lead to you wasting your budget and time as your paid campaigns and organic posts will not property engage and connect with your target audiences which unfortunately reduces the likelihood of converting viewers into paying customers for your business.Â
Our Skill In Managing Analytics
Our analytical approach to social media management means that both paid and organic campaigns are monitored and tailored to best connect with your audiences in order to support converting them into paying customers. We carry this out by using data analytics to understand when our posts get the best user engagement, likes, shares and follows, allowing our campaigns to be more efficient, effective and to have more of an impact by helping you to get more customers to grow your business.
8.Get Ahead Of Competitors
22% of SMEs’ still do not use social media which still leaves massive opportunity to those who do decide to seize the opportunity to invest in social media management resulting with getting ahead of their competitors. External research from Inspiracija stated that 14% of businesses filed bankruptcy each year due to ineffective marketing which included social media usage. Due to this our team believe that investing in a social media manager to run successful campaigns for your business can allow you to get ahead of your competition and to avoid the risks of your business failing especially if you are a smaller business.
9.Become More Recognised In Your Local Community
Showcasing the positive work that you do and how it can impact the people throughout Suffolk can significantly increase the rate at which your business is recognised as the local industry leader for your product or service. From this you can benefit financially as well as emotionally as at heart we believe that all local business owners want the best for their communities and want to be recognised for the benefits that they bring to their beloved community.
Lets Wrap This Up
Overall there are many reasons why businesses in Suffolk should hire a social media manager however not every business should look to invest in the service. The only businesses that are suitable to invest in the service are those who are looking to grow, make a positive impact on their local communities and those who are looking for long term financial security.
To learn more about social media management view our service page to learn more about how we operate. If you wish to request your free consultation feel free to contact us below.
Call Us 01473 922064
Contact us - info@captureditmedia.com
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