The Beginner’s Guide to Video Content for Businesses in Suffolk (Backed by Data)

In today’s competitive business landscape, businesses in Suffolk are constantly asking the same question: "How do I stand out and attract more customers?"

The answer may be simpler and more visual than you think. If your competitors are capturing more market share, if people aren't talking about your business or if leads are harder to come by lately, video marketing could be your best move yet.

In this beginner-friendly guide, we are helping marketing managers and businesses owners throughout Suffolk to fully understand what video marketing is, how it can be utilised and how it can help local businesses to build trust with their target audiences which can lead to acquiring more customers. and how you can use it to build trust while generating leads. We'll also show you how our client Marshall Gas were able to transform their brand through investing in our video content solutions.

Emran (Director Of CapturedIt Media)

What is Video Marketing?

Video marketing uses visual content to communicate your message, promote your brand, and convert viewers into customers. It can be integrated into your website, social media, emails, or even your Google Business Profile.

Aerial Videography In Suffolk

But it’s not just about creating “something pretty.”

At CapturedIt Media, we believe that video production is about creating strategic content designed to build credibility, show your personality, and generate real business results.

Why Video? Why Now?

Video is no longer just a “nice-to-have.” It’s one of the most powerful tools in digital marketing, and businesses that invest in it (including our clients) are already seeing the benefits. Here are some stats below which strongly support the use of video content.

• 98% of people watch an explainer video to learn about a product or service

• 87% of consumers say they’ve been convinced to buy a product or service by watching a brand’s video.

• 95% of marketers in 2025 believe that video marketing is important, up from 88% in 2024

• 14.9% of millennial's watch between 10-20 hours of video content per week

• 68% of marketers say that video marketing has had a better return on investment than Google ads

Stand Out In Suffolk Through Being Relevant Locally

If you're targeting customers in Suffolk, your video content can be tailored to be relevant to your desired customers in Suffolk through mentioning your business's location, local landmarks, other businesses you work with, local organisations that you have worked with and through serving local customers.

Why Don't Businesses Invest In Video Marketing?

• 37% of marketers and business owners simply just don't know where to start! This can be due to not knowing enough about video content, how it works and how it can be leveraged to attract customers for their businesses.

• 66% of marketers don't invest in video marketing because to think it's too time-consuming

• 41% believe that video content is too complicated

What Types of Videos Works Best for Suffolk-Based Businesses?

CapturedIt Media offers a wide range of services tailored to small and medium-sized businesses in Suffolk that want to grow,

1. Promotional Videos

Introduce your brand, explain your offer, and show what makes you different. Ideal for landing pages, social media, and email campaigns.

2. Testimonial Videos

Let your happy customers do the selling. These build massive credibility.

3. Product or Service Videos

Show how your offering works, how it helps, and why it matters.

4. Social Media Video Content

Short, snappy videos that engage followers and encourage shares.

5. Drone Videography in Suffolk

Give a bird’s eye view of your premises or event—perfect for property, tourism, and construction.

6. Campaign Films

Document local events or tell the story of your business to build an emotional connection.

All videos are delivered with editing and post-production, and if needed, end-to-end video solutions—from scriptwriting to publishing.

Case Study: Marshall Gas — Building Trust Through Video

The Problem: Marshall Gas, who are a Suffolk-based heating and plumbing company wanted to present their brand in a positive light while building trust with residents and acquiring customers throughout Suffolk.

The Solution: We produced a clean, story-driven promotional video, which demonstrated them going into the home of a customer, carrying out an assessment and providing a quote. It also included a video statement from the owners of the business.

The Outcome: Since publishing the video, Marshall Gas have experienced an increase in leads while being recognised throughout Suffolk as one of the leading gas engineer and boiler repair companies.

See the full story →

Worried About Cost or ROI? You’re Not Alone.

It’s normal to feel unsure. Many Suffolk businesses hesitate to invest in video because of the limiting beliefs that include,

• "It’s too expensive"

• "I’m not sure it will work"

• "We don’t have time"

• "I hate being on camera"

Those Limiting Beliefs Aren't The Truth!

Tailored To Suit All Budgets

Our experts are able to work with budgets of all sizes which allows small businesses to reap the benefits of investing in video production. 

Designed To Yield A High ROI

Our strategic insight significantly increases the chances of yielding a high return on investment which subsequently increases the chances of video production “working”.

Designed To Suit Your Time Constraints 

We can tailor your video production session to fit your schedule, allowing you to make the most of your time and fully participate in the content creation process.

You Don't Have To Be On Camera!

You haven't got to be on camera! We can tailor your video content to not include you in it while still building trust and credibility in the eyes of your target audiences.

How Video Content Improves Your SEO & Online Visibility

Want to show up on Google when someone searches “plumber in Suffolk” or “accountant near me”? Video can help.

Here’s how:

• Google favours pages with video

• Video increases dwell time (how long people stay on your site)

• You can re-purpose your video for social posts, ads, and more

• Video content helps to builds trust signals on your website and Google Business Profile

When paired with strong local SEO, your video becomes a customer acquisition tool, not just a brand piece.

What Are The Benefits Of Investing In Video Content?

• Enhanced Engagement: Video captures attention quickly and keeps audiences engaged longer than static content, making your message more memorable.

• Stronger Brand Credibility: High-quality, professionally produced videos reflect positively on your brand, building trust and credibility with your audience.

• Increased Online Visibility: Video content performs well on search engines and social media which helps to improve your SEO and reach a wider audience.

• Versatile & Long-Term Value: Videos can be reused across multiple platforms for years to come. They can be utilised on websites, email mailshots, social media platforms and in real life presentations which offers your business a long-lasting and high return on investment.

• More High Quality Customers: Targeted video outreach can help you to attract the better customers for your business which pay higher and are better to work with.

Is Your Business Ready for Video?

You might be ready for video marketing if:

• You’re not getting as many leads as you’d like

• Competitors look more polished online

• Customers say “I didn’t know you offered that”

• Your website has little or no video content

• You want to be seen as more trustworthy and professional

If any of the sign above resonate with your business, now is the time to act! Contact our experts today to request your free assessment.

Why CapturedIt Media is One Of Suffolk’s Leading Video Partners

Unlike larger agencies, we take great pride in providing a high quality service while being fully transparent with our clients from initial consultation to final delivery which is why we have become recognised as one of the leading video production companies in Suffolk. We understand the nature of business in Suffolk as well as the different types of target audiences which you may want to target which allows us to tailor all of our video content creation to best help our clients get more customers while increasing their brand awareness and trustworthiness.

How Do We Work?

Working with our experts is simple, even if you’ve never touched video before.

1. Request Your Free Assessment

They start by understanding your goals, audience, and where video fits best.

2.  Pre-Production & Planning

Script writing, strategy, logistics—handled for you.

3.  Filming & Production

On location, in Suffolk, with a small and friendly crew.

4.  Editing & Post-Production

Professional polish, branded styling, and delivery in the right formats.

5.  Launch & Results

Use your video in ads, social media, emails and your website to acquire more customers and increase profitability for your business.

Our Conclusion

Video content is the way of the future, and if you don't keep up, you'll fall behind your competitors. 

Whether you run a trades business, creative brand, professional service, or local shop, CapturedIt Media is here to help you turn attention into paying clients with local, targeted, trust-building video content.

Request your free video assessment to learn more about how we can help you or contact us to speak to an expert today.